About This Project
This project was developed to address the challenges in the current U.S. job market, aiming to provide the younger generation with essential tools in marketing and communication. It presents an alternative route for professional development, encouraging consideration of entrepreneurship. The project breaks down complex marketing and communication concepts, making them accessible to individuals outside these fields. Please note, this project focuses primarily on marketing and communication, it does not cover other entrepreneurship aspects like legal or financial advice.
Who This Is For
Future Entrepreneurs
Individuals exploring entrepreneurship as a career path.
Hobbyists & Dreamers
Those looking to turn hobbies into profitable ventures.
Business Owners
Business owners in need of marketing and communication guidance.
Even if you don't identify with these specific categories, you're still encouraged to explore the following guides. Hopefully, they'll spark your interest in the entrepreneurial journey!
Logo
Design
Difficulty: Beginner | Duration: 4 min 27 sec.
Learn about different logo types, and discover effective brainstorming techniques to help your creativity. Explore digital design tools and understand the essentials of logo versatility, printing, and copyright compliance.
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References: Click Here
Useful Links: Canva, Hatchful, Looka, WIPO
Brand
Name
Difficulty: Beginner | Duration: 3 min 08 sec.
Audience Analysis
Difficulty: Beginner | Duration: 4 min 02 sec.
Get essential insights on understanding your target audience and discover how to gather and interpret data to create realistic customer profiles. Learn how this knowledge can help you tailor your products and marketing strategies, ensuring they resonate with the right audience.
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References: Click Here
Website
Development
Difficulty: Beginner | Duration: 4 min 01 sec.
Discover how to determine whether a website is the best option to showcase your products or services. Learn the basics of creating a website, and delve into essential practices like Search Engine Optimization (SEO) and Artificial Intelligence (AI) use for web content development. Get tips on using analytics tools and strategies for online promotion.
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References: Click Here
Useful Links: Wix, SquareSpace, Shopify
Useful Links II: Moz Keyword Explorer
SMM &
Content
Difficulty: Beginner | Duration: 5 min 41 sec.
Learn how to assess social media platforms to find the best fit for your business. Understand the importance of balancing your resources with the demand of each platform. Gain insights into content development and planning, and discover promotional strategies suitable for businesses with little to no budget.
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References: Click Here
Useful Links: Google Trends
About Me
My name is Anna Savchenkova
And I developed this online guide as part of my graduate project (MA in Communication Studies, NMSU). It's inspired by the NMSU student community, addressing the challenges they face when transitioning into the job market.
With over five years of experience in international marketing, I'm confident my insights will benefit those exploring alternative career paths or considering entrepreneurship now or in the future.
To accommodate my audience, primarily newcomers to marketing and communication, I have intentionally simplified some concepts in the materials presented here.
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Thank You
I hope you find resources posted on this website useful. Even if you're not embarking on an entrepreneurial journey right now, perhaps you'll be inspired to explore this path in the future!